Rules and Guidelines

The Freedom Memorial Museum Design Competition Guidelines


In honor of the thousands of victims and survivors who struggled for freedom, democracy and human rights during the Martial Law era from 1972-1986.

I. Background


In 2013, Republic Act 10368 known as “An Act Providing For Reparation and Recognition Of Victims Of Human Rights Violations During The Marcos Regime, Documentation Of Said Violations, Appropriating Funds Therefor And For Other Purposes” created two agencies: the Human Rights Victims’ Claims Board (HRVCB) and the Human Rights Violations Victims Memorial Commission (MemCom). Last year, the HRVCB completed its task of evaluating claimant-applicants with the recognition of 11,103 victims who were awarded reparations from a total amount of Ten Billion Pesos. This fund came from part of the ill- gotten wealth of the Marcos estate recovered by the Presidential Commission on Good Government. In addition, the HRVCB recognized “motu proprio”- 125 Filipinos who did not apply for reparations but who nonetheless were recognized for their sacrifices and shall be included in the “Roll of Victims” in the Memorial.

Last May 12, 2018, the sunset clause in R.A. 10368 provided for the closing down of the HRVCB operations. The MemCom, however, lives on.

There are six (6) agencies that comprise the Board of Trustees (BOT) of MemCom: Commission on Human Rights (CHR) as Chairperson, National Historical Commission of the Philippines (NHCP) as Co-Chairperson, National Commission for Culture and Arts (NCCA), Commission on Higher Education (CHED), Department of Education (DepEd) and the University Librarian, University of the Philippines.

II. Vision of the HRVVMC


The Board of Trustees approved the following vision and mission statement.

“We are the Human Rights Violations Victims’ Memorial Commission, an inter- agency body that serves as the most comprehensive and authoritative source of knowledge and information on human rights violations during the martial law period from 1972-1986 as our way of promoting good governance towards a just, humane and democratic society.”

III. Mission Statement


The Mission of the HRVVMC as defined in the mandate of R.A. 10368 is to:

• Establish a memorial, museum, library, archives and compendium;

• Collect, preserve and conserve relevant resources;

• Ensure the learnings from the Martial Law atrocities, and the lives and sacrifices of the human rights violations victims be included in the education curricula.

IV. Overview


The Human Rights Violations Victims’ Memorial Commission is administering The Freedom Memorial Museum Design Competition. It has created the Design Competition Secretariat for this purpose led by the MemCom Executive Director. This is an open competition that will be conducted in two (2) stages.

Stage I

Requires the submission by courier service of design concepts on two (2) 30 x 40 inches presentation boards by competitors. The submissions will be evaluated by the members of the Competition Jury. Stage I evaluations will be anonymous. From the total number of entries, twenty (20) semifinalists will be selected.

The semifinalists will be informed of their selection to prepare them for the day when the jurors are given the opportunity to ask questions regarding their design. In order to keep the first stage anonymous, the jurors will be in one room while the competitors will be in another room linked only by a Voice Over Internet Protocol (VOIP). From 20 semifinalists, Five (5) finalists will be selected to proceed to Stage II.

Stage II

Finalists will be given a modest sum of Php 250,000.00 each to cover for the cost to further develop their design concept and for other necessary expense such as but not limited to transportation and accommodation expenses during presentation to the Board of Judges. The members of the MemCom Board of Trustees, acting as the Board of Judges, will select the winning design.

Each finalist will be given thirty (30) minutes to present their final work to the Board of Judges which will be assisted by the Technical Working Committee. 

Each team shall have a maximum of 5 presenters and shall prepare the following:

• 3-5 minute Audio Visual Presentation with virtual walk through;

• scale model not smaller than 1:100;

• minimum of five (5) 30 x 40” presentation boards

The date and location where they will present will be announced later.


 V.  Location


The University of the Philippines entered into a Memorandum of Understanding with the MemCom last September 21, 2018 to provide a lot area of 14,000 square meters more or less to host the Freedom Memorial Complex in the UP Diliman Campus.

The lot is basically rectangular in shape and is located beside the Fine Arts Gallery Building in the South side and is bordered by C.P. Garcia road on the North side and by an access road perpendicular to C.P Garcia on the West side. From the University Avenue south bound lane to the iconic Oblation Statue of the University, there is a swath of grass land that reaches to the perimeter of the location. This track of land will be a no build zone. On the north side of the property along the C.P. Garcia road is the Department of Information and Communication Technology office.

Currently, the Campus Maintenance Office with its warehouses sits on the lot area but they will be relocated soon to give way for the construction of The Freedom Memorial Museum.


Freedom Memorial Museum Site

1. Access and Circulation

It is estimated that the number of visitors to the Memorial will be 1.5 million annually with an estimated 5,000 to 12,000 visitors daily. A great bulk of the visitors will be composed of students on educational field trips.

The current road access perpendicular to C.P. Garcia is being used as a service road. The access point to the site will be through the C.P. Garcia road.

2. Boundaries

Competitors may situate the Memorial Museum within the site limits and boundaries as seen in the map attached. They are free to imagine and create any concept and shape to embody the spirit of the Memorial.


VI. Program Guiding Principles


1. Remember the Roll of Victims during the 1972-1986 period.

2. Recognize the coverage and contribution of various sectors in the struggle for

freedom, democracy and human rights.

3. Educate on the essential truths of the Martial Law era.

4. Serve as a venue for healing and reconciliation among and between survivors and
perpetrators alike.

5. Inspire solidarity and unity not only among the Filipinos but also with the
international community.

6. Create an iconic and inspiring structure.

7. Embody the spirit of the Mission Statement.

VII.  Program Elements

The following elements must be incorporated in the Memorial Museum Design:

• Be an artwork in itself

• Possess a 360 degree artistic view
• A minimum height of 5 stories
• Sustainable
• Showcase the original “AVSECOM” van used to transport the body of Ninoy Aquino after his assassination at the tarmac
• Layout footprint of any structure is limited to 2,000 sq.m.
• Contain these space requirements:

– Grand lobby
– Memorial wall for 11,103 victims and 125 “motu propio” names
– 12-14 museum galleries
– Reflection and contemplation area
– Library, archives and reading room
– Storage room
– IT Room
– Multi-purpose auditorium
– Scenic elevator
– Public amenities
– Café/souvenir shop

VIII. Jury and Board of Judges Composition 

The Jury for the Stage I is composed of 13 members which come from various fields of expertise. They are experts in Culture and Arts, Architecture, Interior Design, Human Rights and Museum Details. Attached as ANNEX B is the profile of the jurors.

The Board of Trustees of the HRVVMC shall be the Board of Judges for Stage II and shall pick the grand winner among the 5 Finalists chosen by the Jury.


IX. Competition Rules and Requirements

a.  Eligibility

• The competition is primarily open to all licensed Filipino architects and engineers.

• Teams may participate but must identify one Filipino architect as its team leader and must not exceed five (5) members.

• Only one submission is allowed per individual or team. No person is allowed to join and/or form other teams. Violations will render all submissions associated with that person as ineligible.

• Members of the Board of Trustees and their immediate families, the Memorial Competition Technical Working Group, the MemCom Executive Director and the Design Competition Secretariat are ineligible to compete.

b.  Registration Form

To enter the Design Competition, all Competitors must first register to express their intent to join by filling out a registration form. The registration form is only available online. Each registrant will be given a unique QR code.

c.  Submission Fee

There is no registration or submission fee.

Members of the Board of Trustees and their immediate families, the Memorial Competition Technical Working Group, the MemCom Executive Director and the Design Competition Secretariat are ineligible to compete.

Registration Form: To enter the Design Competition, all Competitors must first register to express their intent to join by filling out a registration form. The registration form is only available online. Each registrant will be given a unique QR code.

d. Presentation Boards for Stage I

• The Design Concepts must be presented on two (2) boards with the dimension of 30 x 40 inches. Oversized boards will not be evaluated. The thickness of the board must not be more than 3/8 of an inch.

• The Boards must be rigid and lightweight. It should not be framed, wrapped in plastic or covered by glass. The Boards should not be made of metal or wood. Thick illustration boards or those with a foam core are preferred.

• All text and information shall be in English with a minimum font size of 14 points.

Presentation Board Format 

Presentation Board 1 should be in landscape format showing the overall design concept. At the back of the board, affix the QR code provided during the registration.

Presentation Board 2 should be in portrait format and must be divided into basically 2 sections: the left and larger sized column should be a graphic on how some features and ideas are integrated, provides day and night views, pedestrian view from the University Avenue, cross-section detail, etc. Also affix the QR code provided during the registration at the back of the board.

The right column should start with a narrative of how the design concept captures the Vision, Mission, Program Principles, Elements and other considerations which the competitor wishes to express. The narrative font size should not be smaller than 14 points.

It may contain photographs, small drawings and diagrams to better help in describing expression, concepts and philosophies underlying the concept design.




To keep the submission of the Presentation Board anonymous to the juries, no company logos, initials of competitors, names or symbols or any markings identifying the competitor should be placed on the Presentation Board.


Presentation Media


Competitors are given free rein on whatever media they wish to employ within the boundaries of the Board Dimensions. Digital information in the form of USBs, CDs, QR Codes, video screens attached or projections will not be permitted.


Terms and Conditions

a. Delivery of Entries

All Presentation Board submissions will be coursed through courier service and must be received by the Design Competition Secretariat not later than 5:00 pm on the last day of submission. Competitors will address their submissions as follows:

The Freedom Memorial Museum Design Competition Secretariat
12/F, Aurora Milestone Building, 
1045 Aurora Blvd., Loyola Heights, Quezon City 1108

Entries received after the deadline will not be opened nor be subject to evaluation, nor be subject to appeal.

All entries will require the filling up of required forms:

1. Form 01: Consent from Participant
2. Form 02: Schedule of Submission Materials
3. Form 03: Project Team and Details
4. Form 04: Declaration

These forms shall be sealed in a long white envelope. This white envelope is inserted as part of the submission. Forms which are incomplete may have a bearing in the competitors’ eligibility.


Download Guidelines and Forms


b. Examination of Eligibility 

The Design Competition Secretariat will examine submissions according to the Competition rules and requirements.   

It will prepare a list of those competitors who are eligible as well as a list of those who the Design Competition Secretariat sees as ineligible listing their individual infractions.

The Jury may review the list of ineligibles to determine the accuracy of the decision of the Design Competition Secretariat.

c. Copyright/Ownership 

All competitors who submit their entries in Stage I and Stage II would have to waive their entire copyrights to the MemCom whether they are selected or not. Competitors will grant MemCom a perpetual “gratis license” to use or reproduce the submissions in any way, whether in whole or in part, in any medium for any purpose including but not limited to publication, reproduction, exhibition and archive. Proper credit and attribution will always be provided.

All submissions in all stages must be competitors’ original work/creation and they shall warrant that they have all the right of ownership over it.

The MemCom shall also have the right to make any modifications in the designs, without altering them in a way prejudicial to the competitor’s reputation.

Upon submission, the competitors are banned from accessing their Presentation Boards to make any further improvement. All submissions will not be returned and will be the property of MemCom. The MemCom shall have no obligation to implement any of the participants’ works.

d. Award 

The award for the winning design concept is One Million Pesos (Php 1,000,000.00) subject to the applicable laws on taxes. It will be given in the name of the competitor or the team leader.



XI.  Schedule


April 05     Start of Competition
Release of Guidelines
Questions from Competition accepted on website
Website Registration Open


April 15     Conduct of Competition Forum and Site Tour for competitors


May 15      Last day of submission entries


May 20      Start of Evaluation Period by Jury

                       Completion of Stage 1

                       Announcement of 5 finalists

 May         Selection of 20 Semi-finalists

  Announcement of 5 Finalists

 Completion of Stage I

June        Start of Stage II Presentation to Board of Judges

Announcement of winner of The Freedom Memorial Museum Design Competition

XII.  Annex

Annex A
Site Map


Annex B
Stage I: The Jury

1. Sen. Francis Escudero

Senator Francis “Chiz” Escudero is currently the Chairperson of the Senate Committee on Education, Arts and Culture. He was instrumental in the passage of

R.A. 10368 which created MemCom as an agency. He is a member of the Board of Regents of the University of the Philippines. Before becoming one of the most admired senators since 2007, Sen. Chiz first served as a member of the House of Representatives from the first district of Sorsogon. He studied at the University of the Philippines from kindergarten to college where he earned his law degree. He obtained his Master’s degree in International and Comparative Law in Georgetown University.

2. Commissioner Gwen Pimentel-Gana

Commissioner Gwen Pimentel Gana is the focal commissioner of the Policy Office of the Commission on Human Rights (CHR). She is focusing into the concerns of indigenous peoples (IPs), migrant workers, environment & business among others. Comm. Gwen received her bachelor’s degree in International Studies at Maryknoll College and obtained her Bachelor of Laws and Master’s Degree in Public Administration at the University of the Philippines.

3. Ar. Benjamin Panganiban Jr.

Architect Benjamin Panganiban Jr. is the first president of the United Architects of the Philippines from Mindanao. He was one of the first 40 ASEAN architects in the Philippines to be conferred by the Professional Regulation Commission as an ASEAN and APEC architect. Ar. Panganiban once taught in the College of Architecture of the University of Mindanao where he obtained his bachelor’s degree. He took up studies in Master’s in Business Administration at the Ateneo.

4. Ar. Rodolfo Ventura

Architect Rodolfo Ventura is the Dean of the College of Architecture at the University of Santo Tomas (UST), one of the top performing architecture schools in the country. Architect Ventura is also the principal architect of C.A. Ventura & Partners Architecture Firm. He attained his bachelor’s degree in Architecture from UST and his Master’s Degree in Architecture, major in Architectural Education at Mapua Institute of Technology.

5. Ar. Enrico Tabafunda

Enrico “Eric” B. Tabafunda obtained his degree in Architecture from the University of the Philippines Diliman. He has since specialized in architectural services, with focus on Facility Management, Interior Design and Construction Management, among others. His private practice has spanned for twenty-five years. He was the Director of the UP Diliman Office of the Campus Architect (OCA) from 2014-2018. Presently, he now heads the Office of Design and Planning Initiatives (ODPI) as Director, under the UP System Office of the Vice President for Development, which gives him the opportunity to manage physical development on a wider, multi campus, systemwide perspective.

6. L Ar. Jose Antonio Bimbao

Jose Antonio P. Bimbao is an Ex-officio of the Philippine Association of Landscape Architects (PALA). He has served multiple positions for the Board of Directors since 2016 including President in 2018. He finished his Bachelor’s Degree in Landscape Architecture and his Master’s Degree in Tropical Landscape Architecture at the University of the Philippines (UPCA). Currently, he is an Assistant Professor in the same University for the Landscape Architecture Program, which he handles as the Environmental Design Studio Laboratory Head.

7. Lilia de Jesus

Associate Professor Lilia de Jesus holds a degree in Bachelor of Fine Arts in Interior Design at UST and is a partner/consultant of her Architect husband’s planning and architectural firm.  Teaching in UST under the program Interior Design has constantly kept her in check regarding design pedagogical innovations. In 2014 Conferred Fellow by the Philippines Institute of Interior Designers (PIID) where she served as Vice President from 2015-2017,  and now  as the National President of the same prestigious institution for 2017-2019 Board term. . Last 2015, she was elected as Board Member in a global Federation of Architects and Interior Designers based in New York and ended her term  in 2017.

8. Howie Severino

Horacio “Howie” Severino is the Vice President for Professional Development in GMA Network, Inc. He’s the host of I-Witness, a documentary news and public affairs show, and co-hosts News To Go with Kara David on GMA News TV. He finished his bachelor’s degree in History at Tufts University and in the University of Sussex for his Master’s degree in Environment, Development and Policy. In his younger years, he was also detained during the martial law period.

9. Ester Isberto

Ester Isberto previously served as a member of the Board of Trustees for the Bantayog ng mga Bayani Foundation. The aim of the organization is to honor and preserve the memory of the People Power revolution as well as those affected by the former martial law era. She survived being imprisoned twice as a political detainee at the Bicutan Rehabilitation Center. She graduated from the University of San Carlos in Cebu and passed the Architectural Board during her “underground” days. She holds a Master in Development Management at the Asian Institute of Management.

10. Ibba Rasul Bernardo

Ibrahim ‘Ibba’ Bernardo has been involved in the IT industry for twenty years. His passion lies in bringing technology to marginalized sectors and has been involved in companies and social enterprises that pioneer in delivering impactful technology to the underserved. He is currently the Co-Founder and COO of I AM Cardboard Philippines, Inc (IAC PH). IAC PH is a virtual reality company that specializes in creating VR hardware, apps, and content for training, learning, and education. Under his leadership, IAC PH has created award-winning VR content for private and national museums as well as educational institutions.

11. Marcia Gokongwei

Marcia Gokongwei is presently the Vice President for Marketing of Universal Robina Corporation. Her vision for the Philippines in 30 years is to be a country that gives every Filipino child a quality education.

12. Marian Pastor Roces

Marian Pastor Roces is a famed curator, author and founder of TAO, Inc., an agency specializing in museum and exhibition curatorship and development. She is a respected critic in the international contemporary art, museology and cultural theory communities. She has curated several museums here in the Philippines. Some of her most recent works are the Democracy Museum and the Bangsamoro Museum.

13. Julie Lluch

Julie Lluch is a prolific artist. She was one of the founders of KASIBULAN, a Filipino women artists’ organization. In 2016, she launched her solo exhibit named “In the Fullness of Time” where she showed her public art sculptures of heroes, statesmen, and other personalities. One of her latest works has been unveiled in the U.P. Diliman Campus showing the Former Senator Jose W. Diokno raising his fist in protest.

Annex C
Stage II: The Board of Judges 

•  Jose Luis Martin C. Gascon 
Chairperson, Commission on Human Rights
Chairperson, Human Rights Violations Victims’ Memorial Commission

• Dr. Rene R. Escalante 
Chairperson, National Historical Commission of the Philippine
Co-chairperson, Human Rights Violations Victims’ Memorial Commission

• Sec. Leonor M. Briones 
Secretary, Department of Education

• J. Prospero E. De Vera III, DPA 
Chairperson, Commission on Higher Education

• Chito N. Angeles 
University Librarian, University Library Diliman

• Virgilio S. Almario 
Chairperson, National Commission for Culture and the Arts

Annex D

Download Guidelines and Forms 



XIII. References

Memorandum of Understanding between U.P. and MemCom


Republic Act No. 9184, “GOVERNMENT PROCUREMENT REFORM ACT”. Retrieved

from of-republic-act-no-9184/


Handbook on Standard Professional Practice & Architect’s Guidelines for SPP Compliances

Supreme Court Design Competition Guidelines

Senate New Building Design Competition Guidelines

View first published version of Guidelines



The Freedom Memorial Museum Design Competition

© 2019 HRVVMC